Especially in today’s economy it is important to compare price. Prices are determined by supply and demand. Especially popular are the price comparison websites, which offer the consumer the opportunity you’re looking for products, several online stores, compare with each other. Internet price comparisons for online users often free, that these are mainly financed through advertising or agent commissions. The most common commission models are “pay per sale”, “Coast per click or pay per lead”. In this case, the advertiser pays only then charges when a user clicks on its advertising and Webeflächenanbieter (which no one home, be an online shop or a community page receives) for the said commission. So-called white-label price comparison websites provide their basic data for a supplier of its portal within a large community uses. (Eg “Who knows-whom,” “Kijiji”). Another positive, is the development of user profiles to provide a ranking and plot other than the price reviews, user opinions, and service. pointed to the price comparisons on differences in quality, safety and sustainability will help the consumer in his decision making. In addition to general price comparison portals, providers have become specialized in certain product segments such as fashion, drugs, computers or electronics.
Unfortunately, there are all the advantages of price comparison and criticism opportunities to practice. The user is not always made clear, are from the source of the price and how relevant they really are. Some comparison portals maintain their details not particularly, so it can happen that much data are outdated and thus lead to price distortion. Quite problematic is it if the stores change their prices in the day or even hours rhythm part or increased. These changes may not be covered by the comparison portals in general. This will allow consumers to receive under false information, which can lead to frustrations.